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Big B2B E-marketing at Schlumberger – Dealing with the Big Crew Change
Learn how global oil and gas B2B company, Schlumberger, is dealing with the changing demographics of their customers. And as a result of these changes, they must think about how to adjust their strategic interactive marketing challenges, including managing multiple online brands, mergers and acquisitions, how to approach social media, dealing with global audience needs, etc. Rob Salsman will discuss how Schlumberger is specifically addressing these challenges and concerns, from both an audience and interactive marketing standpoint.
Robert Salsman Online Marketing Manager, Schlumberger
Did you know? HiMA Luncheons are GREAT for networking with other marketers, meeting new business contacts and uncovering hidden job opportunities!
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Houston Interactive Marketing Association (HiMA) is organization that creates awareness, facilitates education and promotes utilization of interactive marketing. Founded in 2005, HiMA offers frequent educational and social events, mentoring and an user-generated, dynamic Web site where interactive professionals can connect, collaborate, network and learn.
